CRM & Lifecycle Marketing Manager Job


  2026-03-24
  Lagos, Nigeria
  Not specified
  Other

Afconrecruit Limited is a company that provides solutions to improve the quality and output of the work transaction for both Employers and Employees.

We are recruiting to fill the position below:

Job Position: CRM & Lifecycle Marketing Manager

Job Location: Lagos
Employment Type: Full-time
Industry: Technology

Role Summary


  • We are seeking a Retention Architect with a mininum of 3 years Experience. We aren’t looking for a support specialist; we need a data-driven marketer who understands how to map player behaviour to revenue.
  • You will own the technical execution of automated customer journeys, using data-led decision-making to minimize churn and maximize Player Lifetime Value (LTV).
  • Only candidates who have managed budgets or tracked ROI/LTV will be considered.

Key Responsibilities

  • Architect Automated Journeys: Design, build, and deploy complex, multi-stage automation workflows (onboarding, churn prevention, and reactivation).
  • Behavioural Segmentation: Use RFM modelling (Recency, Frequency, Monetary) to segment players and deliver hyper-personalized offers.
  • Technical Campaign Execution: Manage the "Marketing Stack" to deploy multi-channel campaigns across Email, SMS, Web-Push, and In-App triggers.
  • Performance Analysis: Track and optimize technical KPIs including ARPU, Retention Cohorts, Conversion Rates, and Bonus Spend Efficiency.
  • A/B Testing: Lead a rigorous testing culture to optimize subject lines, CTA buttons, and incentive structures.

Requirements

  • Experience: Minimum of 3 years of Performance Marketing or CRM Marketing experience.
  • Tool Proficiency (Mandatory): Hands-on experience with marketing automation tools like Braze, CleverTap, WebEngage, or MoEngage. (Note: Experience with general helpdesk tools like Zendesk is not sufficient).
  • Analytical Skills: Intermediate to Advanced Excel (Pivot tables, V-lookups) or SQL to interpret player data.
  • Copywriting for Conversion: Ability to write high-converting, direct-response copy for push notifications and SMS.
  • Industry Background: Previous experience in iGaming, FinTech, or E-commerce is highly preferred.







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